One of my favorite insights from The Beak of the Finch relates to business development and the life cycle of a business in evolutionary terms.
In the beginning (a startup), businesses undergo lots of major changes until they find their niche or market where the business is profitable, customers are happy, employees are satisfied, and shareholders/investors are getting their piece of the pie. This corresponds to theÂ adaptive landscape metaphor from Beak of the Finch and evolutionary adaptation of species.
Once a company adapts to their niche, the “innovation” usually slows, and the variations become smaller, until the minor variations usually cancel each other out and the company becomes a “wobbly” species (no major change, just upgrades) unless the adaptive landscape drastically changes again (disruptive technology).
While this isn’t revolutionary in the business context, perhaps framing business in terms of evolutionary biology could lead to non-obvious theories and practices, and I’m keeping this framework in mind for future endeavors.
Do you have any insights on business development or organizational change from reflections on The Beak of the Finch? I’d love to hear them!